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Rack Card Printing | Rack Card Printers | Las Vegas Rack Card Printers
A great rack card design will command immediate attention and drive visitors to your destination.
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You can’t beat rack card marketing to attract new customers or promote your business.
Here are a few articles to help you maximize results from rack card marketing:
It has never been easier to get the printed rack cards you need while helping to save our environment.
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Commercial Printing | List Targeting | Direct Mail | Graphic Design
Spectrum Color Printing & Mailing has provided professional quality & affordable rack cards since 1985. Your custom rackcard printer, Spectrum Color Printing & Mailing, Headquartered in Las Vegas, Nevada prints all sizes and shapes from standard and custom rack card print services. We stand out by ensuring a strict eight point quality check process. Request a Quick Quote or Call Toll Free 800-450-1619.
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High Quality Full Color Rack Card Printing!
Try Our NEW! Spectrum Color Printing Advantage 14 Pt. C2S: Spectrum Color Printing your Las Vegas, Southern Nevada expert, professional quality and affordable rack card printing commercial print company. Offers custom fast online rack card quotes. Our business rack card print services start with providing paper that is 100% USA Made Spectrum Advantage Rackcards outperforms overseas produced imported stocks. Experience spectrum color printing professional quality superior feel, ultra smoothness, and high-definition commercial print rack card printing quality. Get the spectrum Advantage. Upgrade today! Rack Card Printing is an excellent way to promote your service or promotional product on a display rack or in a brochure holder! Our affordable professional quality custom Rackcards and variety of paper options allow you to create an attractive and attention getting marketing piece. We also offer fast custom cutting, online printing, quotes, shrink wrapping and coating options for that added custom touch. Rack up the increased sales with high quality, full color rack cards! Quantities from as little as 250 pieces up to 100,000 pieces!
Product Standards
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Standard Size Rack Card: 4” x 9”
Standard Size Rack Card: 4” x 9” •High quality cover and card stocks include 80 lb. and 100 lb. Gloss Cover,* 12 pt. Premium Matte #1 Sheet, 14 pt. C1S and C2S, 14 pt. Premium Satin (Recycled), 14 pt. Premium Linen (Uncoated) and 16 pt. C2S.
High quality cover and card stocks include 80 lb. and 100 lb. Gloss Cover,* 12 pt. Premium Matte #1 Sheet, 14 pt. C1S and C2S, 14 pt. Premium Satin (Recycled), 14 pt. Premium Linen (Uncoated) and 16 pt. C2S. •Select 4/0 (full color front, blank back), 4/1 (full color front, black back) or 4/4 (full color front, full color back)
Select 4/0 (full color front, blank back), 4/1 (full color front, black back) or 4/4 (full color front, full color back) •Check applied aqueous coating standards and options offered according to the specific paper stock chosen which are listed in the Coating Option drop down menu.
Check applied aqueous coating standards and options offered according to the specific paper stock chosen which are listed in the Coating Option drop down menu.Product Options
•UV Gloss Coating - Choose optional UV Gloss Coating for front or front and back. Our in-house mailing department can inkjet addresses on both Aqueous and UV coated stock without smearing or smudging.
UV Gloss Coating - Choose optional UV Gloss Coating for front or front and back. Our in-house mailing department can inkjet addresses on both Aqueous and UV coated stock without smearing or smudging. •Custom Cutting (1 Out Custom Cut - No Charge), multiple number out cuts are available at an additional charge. Straight cuts only.
Custom Cutting (1 Out Custom Cut - No Charge), multiple number out cuts are available at an additional charge. Straight cuts only. •Round Cornering - Choose to have all 4 corners rounded.
Round Cornering - Choose to have all 4 corners rounded. •Drilling - Choose a one hole (1/8") drilling option to easily turn a rack card into a product tag or shelf hanger!
Drilling - Choose a one hole (1/8") drilling option to easily turn a rack card into a product tag or shelf hanger! •Shrink Wrapping - Shrink wrap in 25, 50 or 100 piece bundles for easily measured distribution, moisture protection and protection from dog eared corners while in storage, brief cases, car trunks or when mailed.
Shrink Wrapping - Shrink wrap in 25, 50 or 100 piece bundles for easily measured distribution, moisture protection and protection from dog eared corners while in storage, brief cases, car trunks or when mailed. •Samples - Drop ship samples to yourself or to a customer principal if needed.
Samples - Drop ship samples to yourself or to a customer principal if needed. •Save Files - Save your art files in our system for easy re-order of frequently ordered print pieces. This saves time and adds accessibility of files for re-orders from any computer.
Save Files - Save your art files in our system for easy re-order of frequently ordered print pieces. This saves time and adds accessibility of files for re-orders from any computer. Production Features
•Turnaround Time - Standard 2 - 2 - 4 days (Standard 2 - 3 on 14ptC2S with Aqueous Coating), optional Next Day Service available - check Step 2 in the order process for availability. Some paper stocks require 5 - 7 days standard turnaround and some offer a 5 - 7 day "Wait & Save" pricing option for an extra savings opportunity!
Turnaround Time - Standard 2 - 2 - 4 days (Standard 2 - 3 on 14ptC2S with Aqueous Coating), optional Next Day Service available - check Step 2 in the order process for availability. Some paper stocks require 5 - 7 days standard turnaround and some offer a 5 - 7 day "Wait & Save" pricing option for an extra savings opportunity! •Proofing Options - Choose a PDF online proof, Hard Copy Epson Proof or, if you're 100% confident in your existing art files being "Print Ready", you can select "No Proof - Proceed As Is" for a quicker production turnaround time.
Proofing Options - Choose a PDF online proof, Hard Copy Epson Proof or, if you're 100% confident in your existing art files being "Print Ready", you can select "No Proof - Proceed As Is" for a quicker production turnaround time. *Please Note - Ink printed on 14 pt. Premium Satin (Recycled) is prone to cracking when folded or scored. If your job requires folding or scoring, we recommend selecting a 12 pt. premium stock.
Rack card printing is an extremely successful way to drive customers to hotels, restaurants, events, water parks, golf courses, theme parks, museums and other attractions. Unlike many print marketing methods, customers actively seek out rack cards for direction and printed rack cards are incredibly cost-efficient to print and distribute.
The following rack card printing strategies will help you boost your business overnight:
Know your audience
The foundation of your rack card print marketing campaign is your ability to cater to your audience. By playing into your audience's desires and needs, you can craft a affordable and compelling rackcard that grabs attention and gets results. Are you a hotel geared toward traveling sales people, or a water park aimed at attracting families? Your design, promotional cards, headlines, features and benefits will all begin from your audience and your controlling idea.
Study distribution points
Before you hire a copywriter or designer, study your distribution points to identify how you can stand out from the competition. Collect your competitors' business rack cards and compare visuals, colors, headlines, promotions, discounts and other important factors then make your rackcards even more compelling. You'll also want to pay attention to the types of travelers at your distribution points. If you're catering primarily to families, you might be better off placing your rack cards at tourist centers versus airport lobbies, for example.
Help visitors find you
Your custom rack card printers only need a few things: visuals, headlines, short descriptions and bullet points. You'll also need to include your address, phone number, website URL and a map to help customers easily find you. Sometimes it helps to include popular landmarks, especially if you're trying to attract second-hand traffic from these locations: "Across from Old Man's Cave!"
Tell visitors what to expect
Your copy and visuals should be compelling and should tell your visitors what benefits you offer. Let's say you run a mining museum: Instead of simply including the line "gold panning," try saying, "Pan for real gold - you keep what you find!" Pick one or two main attractions for the front of your professional quality rack card and bullet point secondary attractions on the back. If you have many attractions that target different audiences, you might be better off with two or three printed rack cards for maximum return on investment. Keep your rack cards simple and to the point, but include enough information to help your visitors realize that they simply can't miss what you have to offer.
Include coupons or other special offers
Coupons, discounts and other promotions are a great way to drive visitors and to track your full color business rack card response rate. You should include special offers whenever possible. You can also create cross-promotions with complementary, but not competing, businesses. A hotel might partner with a restaurant, for example, to offer couples a "Lover's Paradise" package through rack card marketing. Couples save money, and the shared marketing cost doubles your return-on-investment potential.
Rack card full color print marketing strategy is simple when you pay attention to the finer nuances of attracting travelers. Study the competition to see what works, and then make your rack cards even better. Track response, test your campaigns and tweak your cards for the best return on investment possible. Eventually, you'll craft an infallible rack card marketing campaign that delivers reliable results.
About Us
Since 1985, Spectrum has provided better printing and service to nearly 5000 small business marketers, business owners and graphic designers. Spectrum combines state-of-the-art capabilities and the industry's best digital and offset sheet fed and web printing equipment with experienced print professionals and color specialists to deliver quality, consistent color matching and 99.8 percent on-time delivery. By offering a 100 percent customer satisfaction guarantee, Spectrum also stands behind every order, every time. Spectrum is your success story!
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