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Rack Card Printing Strategies

Spectrum Color Printing & Mailing professional quality and affordable rack card printers. Offers custom fast rack card quotes. Our print services start with providing paper that is 100% USA Rackcards outperforming overseas produced imported stocks. Rack Card Printing is an excellent way to promote your service or promotional product on a display rack or in a brochure holder! Our professional quality Rackcard options allow you to create an attractive and attention getting marketing piece. We also offer fast custom die cutting, online printing quotes, shrink wrapping and coating options for that added touch. Rack up the increased sales with high quality, full color rack cards! Quantities from as little as 100 pieces up to 100,000 pieces!


Product Standards

Standard Size Rack Card: 4 x 9

High quality cover and card stocks include 80 lb. and 100 lb. Gloss Cover,* 12 pt. Premium Matte #1 Sheet, 14 pt. C1S and C2S, 14 pt. Premium Satin (Recycled), 14 pt. Premium Linen (Uncoated) and 16 pt. C2S.

Select 4/0 (full color front, blank back), 4/1 (full color front, black back) or 4/4 (full color front, full color back)

Check applied aqueous coating standards and options offered according to the specific paper stock chosen which are listed in the Coating Option drop down menu.

Product Options

UV Gloss Coating - Choose optional UV Gloss Coating for front or front and back. Our in-house mailing department can inkjet addresses on both Aqueous and UV coated stock without smearing or smudging.

Custom Cutting (1 Out Custom Cut - No Charge), multiple number out cuts are available at an additional charge. Straight cuts only.

Round Cornering - Choose to have all 4 corners rounded.

Drilling - Choose a one hole (1/8") drilling option to easily turn a rack card into a product tag or shelf hanger!

Shrink Wrapping - Shrink wrap in 25, 50 or 100 piece bundles for easily measured distribution, moisture protection and protection from dog eared corners while in storage, brief cases, car trunks or when mailed.

Samples - Drop ship samples to yourself or to a customer principal if needed.

Save Files - Save your art files in our system for easy re-order of frequently ordered print pieces. This saves time and adds accessibility of files for re-orders from any computer.



Production Features

Turnaround Time - Standard 2 - 4 days (Standard 2 - 3 on 14ptC2S with Aqueous Coating), optional Next Day Service available - check Step 2 in the order process for availability. Some paper stocks require 5 - 7 days standard turnaround and some offer a 5 - 7 day "Wait & Save" pricing option for an extra savings opportunity!

Proofing Options - Choose a PDF online proof, Hard Copy Epson Proof or, if you're 100% confident in your existing art files being "Print Ready", you can select "No Proof - Proceed As Is" for a quicker production turnaround time.

*Please Note - Ink printed on 14 pt. Premium Satin (Recycled) is prone to cracking when folded or scored. If your job requires  folding or scoring, we recommend selecting a 12 pt. premium stock.

Rack card printing is an extremely successful way to drive customers to hotels, restaurants, events, water parks, golf courses, theme parks, museums and other attractions. Unlike many print marketing methods, customers actively seek out rack cards for direction and printed rack cards are incredibly cost-efficient to print and distribute.



The following rack card printing strategies will help you boost your business overnight:



Know your audience

The foundation of your rack card print marketing campaign is your ability to cater to your audience. By playing into your audience's desires and needs, you can craft a affordable and compelling rackcard that grabs attention and gets results. Are you a hotel geared toward traveling sales people, or a water park aimed at attracting families? Your design, promotional cards, headlines, features and benefits will all begin from your audience and your controlling idea.



Study distribution points

Before you hire a copywriter or designer, study your distribution points to identify how you can stand out from the competition. Collect your competitors' business rack cards and compare visuals, colors, headlines, promotions, discounts and other important factors then make your rackcards even more compelling. You'll also want to pay attention to the types of travelers at your distribution points. If you're catering primarily to families, you might be better off placing your rack cards at tourist centers versus airport lobbies, for example.



Help visitors find you

Your custom rack card printers only need a few things: visuals, headlines, short descriptions and bullet points. You'll also need to include your address, phone number, website URL and a map to help customers easily find you. Sometimes it helps to include popular landmarks, especially if you're trying to attract second-hand traffic from these locations: "Across from Old Man's Cave!"



Tell visitors what to expect

Your copy and visuals should be compelling and should tell your visitors what benefits you offer. Let's say you run a mining museum: Instead of simply including the line "gold panning," try saying, "Pan for real gold - you keep what you find!" Pick one or two main attractions for the front of your professional quality rack card and bullet point secondary attractions on the back. If you have many attractions that target different audiences, you might be better off with two or three printed rack cards for maximum return on investment. Keep your rack cards simple and to the point, but include enough information to help your visitors realize that they simply can't miss what you have to offer.



Include coupons or other special offers

Coupons, discounts and other promotions are a great way to drive visitors and to track your full color business rack card response rate. You should include special offers whenever possible. You can also create cross-promotions with complementary, but not competing, businesses. A hotel might partner with a restaurant, for example, to offer couples a "Lover's Paradise" package through rack card marketing. Couples save money, and the shared marketing cost doubles your return-on-investment potential.

Rack card full color print marketing strategy is simple when you pay attention to the finer nuances of attracting travelers. Study the competition to see what works, and then make your rack cards even better. Track response, test your campaigns and tweak your cards for the best return on investment possible. Eventually, you'll craft an infallible rack card marketing campaign that delivers reliable results.



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