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Booklet & Catalog Printing Strategies


How to Produce Winning Printed Booklets and Catalogs


Spectrum Color Printing Las Vegas-based color commercial printing company and booklet printer specializes in affordable online booklet print services, pamphlets, and handouts. Booklet printing standard or custom made is a great way to give your customers something valuable they'll refer to time and again. To be clear, booklet design should not be overt sales pitches - instead, they should be informative, engaging, and worth keeping. This doesn't mean they can't be promotional, but if all your business booklets do is say "Buy me!" then they're a lost cause. You're missing opportunities to connect with your customers and send sales Whether you’re in Las Vegas, Phoenix, Boise, Los Angeles, San Diego, Salt Lake City, Denver, Chicago, New York, Orlando, Raleigh even Dallas Texas Spectrum Color Printing Will Print booklets and ship booklets national. Our 4-color, 8-color presses produce vivid full-color images. soaring. ​Here's how to produce a winning printed booklet: ​Start with the basics ​You're an expert in what your products and services can do, but your customers are not. In the full-color printed booklet planning stage, your goal is to answer the question: "What do my customers want to know?" The answer to this question will form the foundation of your business booklet. This is how you can make your booklet printing services both interesting and engaging, and when you can do that everything else takes care of itself. ​Insert the marketing angle ​The next question you have to answer is: "What do my customers need to do next?" This is where you come into the picture. Once your customers learn from your booklet, there should be an actionable marketing print step they can take to learn more or purchase supplies and services. Do not overwhelm your online booklet print services with sales pitches - they should appear as afterthoughts to the content. Placing your "ads" in helpful tips and advice boxes is one way to pull this off. ​Booklet Design and Advertising ​Once you have your topic and angle down, you can hire a graphic designer and copywriter to put your plan on paper. Spacious layouts invigorate and intelligent copy tends to work well in full-color printed booklets. Large images, a coupon page, handouts, pamphlets quick fact sheets, and other devices are great ways to keep your booklet printing services lively and engaging. ​Print Booklets for Respect ​For your printed booklet to be effective your word must be trusted and therefore your full-color printing techniques must be respected. Choose an 80-pound or 100-pound gloss text stock or 12 or 14-point 100-percent recycled matte stock for your cover. Both of these stocks are thick and hearty and have gloss or matte finishes that enrich your colors. For inside printed booklet pages, 80-pound or 100-pound gloss text or even a 70-pound recycled stock will do the trick. Printing full-color booklets with perfect binding, Wire-O or saddle stitch binding exudes professionalism, while oversized 12-inch by 12-inch printed booklets attract immediate attention and lend custom importance to your message. Once your finished booklets are printed, all you have to do is send them to a well-thought-out mailing list. If you can put the right message with the right offer in front of the right crowd, utilizing the correct advertising message your business booklets will be a success. Keep in mind the customer's point of view. Cater to your customers' needs and your audience will be engaged and motivated to take action. ​About Spectrum Color Printing​Since 1985, Spectrum has provided better printing and service to nearly 5,000 small business marketers, business owners, and graphic designers. Spectrum combines state-of-the-art capabilities and the industry's best digital and offset sheet-fed and web printing equipment with experienced print professionals and color specialists to deliver quality, consistent color matching, and 99.8 percent on-time delivery. By offering a 100 percent customer satisfaction guarantee, Spectrum also stands behind every order, every time. Spectrum is your success story! ​SpectrumColorPrinting ​

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