The U.S. Postal Service is making it easier for small businesses to attract new customers! First launched as a test product in 2011, Every Door Direct Mail lets local businesses reach printing service customers without the need for names or addresses. The improved online mapping tool is now larger and easier to view, and allows users to easily choose the neighborhoods, cities or ZIP codes they want to target. The online tools also now include a Quick-Check option for customers to enter the dimensions for their pieces of direct mail, to be sure they meet mailing standards, and to select specific mail routes according to their targeted population using the added demographic data feature. Every Door Direct Mail-Retail can be used with a wide range of formats, from oversize printed postcards to fliers. Mailing permits are not required, and at a postage cost of 17 ½ cents per piece, Every Door Direct Mail is a cost-effective way to place coupons, menus, promotional calendars, even realtor mailings, into the hands of customers and prospective customers. "With Every Door Direct Mail, you can saturate an entire neighborhood with your printed direct mail message and have it in the homes and hands of your chosen audience.